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Backlink checker is a SEO Check Free tool to check the number and quality of your website backlink.
Backlinks are links from a page on one website to another. And Google has said on their How Search Works page that if other prominent websites link to a page, that's proof to be a good sign that information is well trusted.
The easiest way to understand the value of a backlink is to think of them as votes. When a page receives a backlink, it's essentially another website voting for the content on the page. And the more "votes," you get from credible sources, the higher the trust.
And we also studied the effect of backlinks on search traffic and found a clear positive correlation between backlinks from unique websites and a page's organic traffic. Backlinks are one of Google's most prominent ranking signals. If a page has a lot of quality links pointing at it, it'll be more competitive to rank.
So before choosing a keyword, you need to ask yourself: "Can I get more quality backlinks than the top-ranking pages?
In short, backlinks are used by search engines like Google to help rank web pages. And it's been this way since 1998 when Google created PageRank. PageRank is a mathematical formula that judges the "value of a page" by looking at the quantity and quality of other pages that link to it. And Google confirms the importance of backlinks on their how search works page.
"We also found a clear correlation between organic traffic and backlinks from unique websites in our study of over one billion web pages. So while getting backlinks may be harder than, let's say, creating a blog post, they're critical if you want to rank for competitive phrases. And competitive phrases are usually the ones that'll drive the most traffic and revenue for your business.
We briefly touched on the primary way of getting backlinks, but not all links can or will be obtained through outreach.
Three methods to get backlinks and the level of difficulty and effectiveness.
Before we get started, it's essential to set the expectations right for this lesson and talk about the difference between a strategy and a tactic.
To me, strategies are higher level in the sense that it outlines the scope of the plans. In contrast, tactics are more micro and often focused on smaller steps. So the strategy sets you in the right direction, and the tactics kind of define how you get there. And we'll get into a few link-building tactics later on in this tutorial.
Alright, so when it comes to link building, there are three main strategies to get backlinks. You can create them, buy them, or earn them.
Let's talk about what each method looks like, their level of difficulty, and effectiveness.
Creating backlinks means manually add links on one domain back to yours. This can be done by adding your website to directories, leaving comments on blog posts, or adding your website's URL to your social media profile.
Anyone can do this with minimal effort. So like almost all easy things in life, they're generally not that effective from an SEO and ranking perspective.
Buying backlinks is expensive as it sounds. You pay web admins or authors a fee, and in return, they'll link back to a page on your site.
This is against Google's Webmaster Guidelines and can potentially result in a penalty that might be anything from losing ranking positions or, even worse, getting your pages removed from Google's search index.
Also, buying links isn't exactly cheap. We contacted 250 websites to ask if they sell links. And we found that the average cost of buying one was nearly $353. And of course, we didn't buy any.
In terms of the level of ease, if you have the money, it's easy to do because it's just a transaction.
In terms of the effectiveness, I would think that they're highly effective unless or until you get caught. And in my opinion, the risk isn't worth the reward, especially if you want to build a business that'll stand the test of time.
The final way to get backlinks is to earn them. And there are three common ways you can do this.
The first and most common are links that are earned through email outreach. This is when you email other website owners and editors and ask them to link to you.
Another way to earn backlinks is by becoming a source for an online magazine, journal, or media outlet. For example, if a journalist references you in an article, they'll often link to you or your social media profiles.
And the final way is to earn backlinks organically. For example, if someone visits your page from a link on social media, organic search, word of mouth, or wherever and decides to link to you, that's an earned link. Even though 100% organic links may sound like the best way to get them, I don't want you to bank on that.
These kinds of links are typically less consistent unless you're an exceptionally well-known brand with very well-crafted content and you're already getting significant exposure. It takes time to build a well-trusted reputation and for those organic links to come in regularly. And if you're hoping and waiting, you'll likely fall behind because your competitors will be busy BUILDING links by reaching out to other website owners.
Generally speaking, the harder it is to obtain a link, the more valuable it'll be. And for that reason, we'll be focusing on streamlined tactics so that you can build a steady stream of backlinks to your page and get more traffic from SEO. Now, not all links are created equal. Some will help propel your pages to the top of Google, while others can hurt your site.
So what makes a link suitable?
Not all backlinks are created equal. For example, if you spammed forums with links to your site, those wouldn't and shouldn't hold more weight than, let's say, a link from the New York Times.
Otherwise, backlinks would be a game of quantity, and Google's search results would reward the biggest spammers.
Fortunately, ranking on Google doesn't work that way, and quality backlinks are still a prominent ranking signal. So with that said, let's talk about the five attributes that make a backlink "suitable."